Marketing architectural services through digital channels
ArchEye Architects
Digital Marketing Manager | 2020-Present
Led digital marketing for an architecture firm, creating content and campaigns across social, email, and digital channels resulting in a 120% increase in monthly Google search volume.
- Digital Media
- Brand Marketing
- Search Visibility
- Graphic Design
- Project Advertising
The challenge
Build awareness around ArchEye's brand and projects while creating content and copy that could do more than generate impressions: what we needed was to quickly build trust with potential clients and generate leads that ultimately contribute to new business.
The approach
Our goal was to balance 3 priorities for how we present the business: 1 — GROW Build awareness and expand the audience. 2 — SHOW VALUE Showcase the quality of ArchEye's projects and expertise. 3 — BUILD TRUST Give potential clients reasons to feel confident in the people and brand behind the work. Attention → Value → Trust → Opportunity
The work
Personal Short-Form | Engagement-Focused Content
Most viewed Reel on the ArchEye Instagram. Generated 50 followers in 36 hours.
The results
120%
Google search volume
Brand name, since 2024
1000%
Instagram following growth
Over 2 years
What's next?
Explore more of my work or get in touch.