Social strategy & content for youth programs
Elevation Athletics
Marketing Lead | 2+ years
Led social media and digital marketing for youth programs and camps, supporting expansion across 17 cities in York/Durham. Grew Instagram following by 350% and produced multiple videos with 100K+ views.
- Social strategy
- Video Content
- Digital Advertising
- Team Management
- Graphic Design
The challenge
Grow awareness and registrations for youth basketball programs and camps through social media.
The approach
A steady mix of short-form content and paid campaigns built around the programs, coaches and camps parents and players were choosing between.
My role
Marketing Lead for social media content and ad campaigns, 2+ years.
The work
Promotional Short-Form | Advertising Creative
Sold out Summer Camps and expanded subsequent Fall Programs across 17 cities
The results
350%
Instagram follower growth
17
Cities
Program expansion across York and Durham
395K
Views on top reel
300 followers in 48 hours
100K+
Views
On multiple videos produced
What's next?
Explore more of my work or get in touch.