Organic social growth & content strategy
Pure Shooters
Built a basketball skills and education platform from scratch, growing it to 78K+ followers and 22M+ organic views through short-form video content.
- Strategy
- Content Production
- Video Editing
- Community Management
- Analytics
The challenge
Start a basketball skills and education brand with no existing audience, and turn it into a recognisable platform people follow for training content.
The approach
Built short-form video around one clear teaching point per post, published consistently, and refined the content based on audience behaviour and performance data.
My role
Solo creator — strategy, ideation, scripting, on-camera, filming, editing, publishing, analytics and community management.
The work
Educational Short-Form | Curiosity-Led Hook
423K views · 13.6K likes
TikTok
408K views · 24.5K likes
Opened with a curiosity-driven question before demonstrating the solution, creating a reason to stay through the teaching point.
The results
78K+
Combined followers
Instagram + TikTok
22M+
Organic views
3+
Brand partnerships
VKTRY · Ball AI · LIKE23
Hundreds
Athletes trained
In-person across the GTA and virtually
“What started as a passion project became a platform that allowed me to build an audience, work directly with athletes, and create opportunities with other brands.”
What's next?
Explore more of my work or get in touch.